The two most innovative Guatemalan tech startups at Disrupt Fest 2023 were awarded by CABEI, the European Union and the Government of Germany

Guatemala City, December 6th, 2023.-  Within the framework of Disrupt Fest 2023, the two most innovative and disruptive Guatemalan technology startups were awarded US$7,000, thanks to the DINAMICA II Initiative  of the Central American Bank for Economic Integration (CABEI), the German Government, through the KfW, and the European Union (EU).

The winning startups were Tu Potrero, dedicated to the digitalization of the livestock industry in the country, and Sento, which analyzes call center call data to improve decision making and customer experience.

Abraham Díaz, co-founder of Tu Potrero, commented that the startup offers a platform with a Marketplace to intermediate between clients and sellers of livestock, farms and agricultural land, as well as the commercialization of livestock products. "With the resources received, we will complete and launch a digital application that will improve the administration of farms, modernizing and professionalizing the sector", said Díaz.

The Disrupt Fest, organized by Win.gt, aims to promote growth and business innovation and has become a nationally recognized space that is characterized by providing mentoring with renowned entrepreneurs in technology and innovation, as well as conferences, lectures and specialized forums on topics such as business traceability, disruption and technology-based business models.

This event also promotes discussion and networking spaces that allow the identification of potential partners and strategic collaborations to access new business opportunities.

The DINAMICA II Initiative is a tripartite effort of CABEI, the Government of Germany through KfW and the European Union, which seeks to contribute to economic development and employment generation in Central America by strengthening the business ecosystem for new, young and innovative MSMEs, in addition to promoting adequate access to financial services.

To date, this initiative has supported Guatemalan MSMEs with more than US$5 million in loans, strengthening more than 669 micro, small, and medium-size enterprises and benefiting 1,777 employees, including 483 women.