CABEI, the European Union and the Government of Germany through KfW, award the best venture of the Agroinnova program in San Vicente, El Salvador

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• The San Vicente edition Agroinnova program had the support of the DINAMICA II Initiative.

San Salvador, October 3, 2023.- A total of 26 entrepreneurs (of which 21 are women) from the department of San Vicente, El Salvador, completed a training process aimed at encouraging the development and implementation of business projects. These were facilitated by the Agroinnova business growth program, with the support of the DINAMICA II Initiative of the Central American Bank for Economic Integration (CABEI) together with the European Union (EU) and the Government of Germany through KfW.

Along with the training process, the entrepreneurs had the opportunity to participate in a competition to obtain technical assistance and seed capital, which will allow them to grow their businesses, improving and expanding their operations. From these businesses, the DINAMICA II Initiative awarded Energy Fruit first place with US$3,000.00 of non-reimbursable funds.

Miguel Burgos Torres is the owner of the Energy Fruit brand, an energy and natural hydrating drink. He highlights that “the experience has been very enriching because I have learned about safety, production processes, finances, and other topics. With the seed capital we want to invest in a pasteurizer to have a standardized product, ready for the market.”

Among the knowledge acquired, the entrepreneurs received talks on cost management, business management, marketing, minimum viable product development, production and quality processes, and business models, among others. In addition, they strengthened their work networks with other entrepreneurs, professionals, and support institutions of the entrepreneurial ecosystem.

The DINAMICA II Initiative will continue to support the Agroinnova program, soon in its Sonsonate edition. It seeks to accompany entrepreneurs in the food, beverage, and natural products industry to develop new business models, and it is expected to positively impact 25 other entrepreneurs in the area.