CABEI launches its sound brand with musical notes reminiscent of the sounds of Central America


It's about more brand development and connecting with our audiences.

Tegucigalpa, May 13, 2022.- The Central American Bank for Economic Integration (CABEI) continues to take steps in the development of its brand strategy with the launch of its sound brand. This is a complete composition with different versions for the different moments of the experience CABEI shares with its audiences.

The result is a thoughtful, sustainable and memorable tune with adaptations across genres and cultures "which makes it regionally relevant while maintaining a consistent global brand voice," said Executive President Dr. Dante Mossi during the internal launch event.

"In principle we have taken into account the characteristics of CABEI's personality: humanitarian, positive, inclusive and proud combining the fundamental sound waves of the piano, the acoustic guitar and the marimba as an instrument representative of the culture of Central America and serves as a link between the world and the region" he explained.

"We are driven by the desire for integration that aims to position the region as an ideal option for investment. And we are driven by a drive for progress, with the pride that comes from belonging to a continent rich in diversity, resources and enthusiasm," concluded Dr. Mossi.

The objective of CABEI's audiologist is to provide another element for brand identification and connection with the different internal and external audiences. It should be recalled that in 2020 the Bank relaunched its logo with a modern and positive image.